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The analysis report- 'Global State of Play Report'- tracks viewability on web, apps and Youtube reveals that viewability on former other than latter go down from 79 per cent to 67 per cent in the last an year

The report which tells us about the increasing trends in the digital industry and the brands that are using programmatic technology to serve their ads is ‘Global State of Play Report’. The reports focuses on the viewability attained from across Google's video properties. As per the Report, Programmatic, which was once considered as a performance marketing tool for low-quality display inventory, has now become a key strategy for top brands, agencies, broadcasters,... Read More

Posted on Jul 11 2016

By Apoorva Kaur, MANAGER - Client Servicing & PR (Guest Author)

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35% increase to be seen in Digital Advertising by end of 2016

Digital advertising contributes to 12 per cent of the total advertisement spends in the nation. Digital being the highest contributor, contributes to 1040 Cr, followed by the telecom and banking, financial services & insurance. In India Digital Advertising, jointly published by the Internet and Mobile Association of India and IMRB International, the digital market will reach 7,044 Cr by Dec'16 at a compounded annual growth rate of 35%. The digital ad market was pegged at... Read More

Posted on Jul 11 2016

By Apoorva Kaur, MANAGER - Client Servicing & PR (Guest Author)

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Native Advertising for Mobile Marketers: 5 Tips for Success

In September 2015, Apple announced that iOS 9 will feature content blocking, which allows users to block ads and give them more control over their experience with ads. Apple's decision to allow content blocking on iOS 9 acknowledges a.

Posted on Jul 11 2016

By Jonah-Kai Hancock, Director of Marketing at TUNE (Guest Author)

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UNDERSTANDING THE RUSSIAN MOBILE MARKET

The race is on. Were constantly inundated with reports speculating which emerging economy is next in line to dominate the

Posted on Jul 20 2016

By Jonah-Kai Hancock, Director of Marketing at TUNE (Guest Author)

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orem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more... Read More

Posted on Jul 25 2016

By lorem, lorem (Guest Author)