Top 10 Rich Media Ad Examples That Drove Engagement in 2025

Attention is hard to earn and easy to lose. In 2025, static formats are fading. Brands are now turning to rich media ad examples that engage users in real time. These formats include interactive video, scroll-based stories, 3D product views, and mobile-first gamified ads.

Rich media ads are not just visual. They are functional. They let users tap, swipe, and explore within the ad itself. This leads to longer attention, better recall, and higher conversion. Brands are using them to stand out and the results show why.

According to IAB, rich media ads increase user interaction time by up to 3 times compared to standard display ads. That makes them essential for marketers aiming to convert interest into action. Learn more about it!

Why Rich Media Is Outperforming Traditional Formats

Here is why rich media ad examples are driving results:

They are immersive. Users stay longer and explore more.
They tell stories. Motion, sound, and interactivity create memorable experiences.
They are measurable. Every interaction gives feedback.
They drive action. Engagement translates to conversions.

10 Rich Media Formats That Drove High Engagement in 2025

1. Gamified Banners – Play to Win Attention

Brands are turning ads into quick mini-games that drive up interaction time by 70%.

Marketing tip: Use gamification for giveaways, coupons, or loyalty points.
Example: McDonald’s Stockholm campaign saw a major spike in footfall using a phone-based game.

2. 360° Video Ads – Explore Every Angle

These interactive videos let users move the camera and explore products or destinations in full view.

Best for: Travel, automotive, and real estate brands.
Engagement boost: 360° formats increase dwell time and recall.
This is one of the most powerful rich media ad examples for product demonstrations.

3. Flipbook Ads – Digital Catalogs That Flip Themselves

Flipbook ads recreate the experience of flipping through a brochure.

Perfect for: Retail and e-commerce campaigns.
Why it matters: Users spend more time engaging with products they can browse visually.

4. Interactive Carousels – Scroll Through the Experience

Think Instagram carousel, but inside a banner.

Best use: Fashion, home decor, and hospitality sectors.
Why it stands out: Lets users browse multiple options, increasing click-through rates. This format is a classic among engaging rich media ad examples.

5. Shake-to-Reveal – Turn Movement Into Interaction

These ads react to device motion. Shake to unlock content, break ice, or trigger a video.

Ideal for: Surprise offers, product demos, or gamified reveals.
Marketing insight: Encourages physical engagement, making the experience memorable.

6. Scratch Ads – Lottery-Style Engagement

Users “scratch off” a digital surface to uncover deals or surprises.

Loved by: FMCG and D2C brands.
Why it performs: Triggers dopamine and increases brand stickiness.
Among the most interactive rich media ad formats seen this year.

7. 3D Card Banners – Add Depth to Your Display

3D cards respond to cursor or phone tilt, giving a tactile sense to digital ads.

Example: Car brands let users rotate models for full-angle views.
Pro marketer tip: Use this to highlight physical features and textures of products.

8. Showcase Ads – Turn Banners Into Storefronts

This format lets users interact with various product options directly within the banner.

Use case: Clothing brands promoting collections.
Value: Users stay longer, explore more, and convert faster. If you're looking for rich media ad examples that drive exploration, this is it

9. Before and After Ads – Visual Proof That Converts

Honest transformation stories that build trust. Showcases real results—perfect for skincare, fitness, and tech upgrades.

Emotional impact: Triggers curiosity and builds credibility.
Why it converts: Transparency drives trust and purchase intent.

10. Cube Rotation Ads – Spin for More Info

This cube-like format gives you six panels of content in one space.

Great for: Product comparisons, feature highlights, or storytelling.
Creative edge: Makes your banner stand out literally.

These rich media ad examples aren’t just flashy, they're high-performing. Each one encourages active engagement, making users part of the story rather than passive viewers. They’re measurable, memorable, and proven to outperform static formats.

What These Rich Media Ad Examples Tell Us

These rich media ad examples share common elements:

They combine interactivity with utility
They adapt to user intent in real time
They improve how users explore content
They convert passive viewing into active engagement

As digital content continues to flood platforms, rich media stands out because it offers value. Whether through customization, gamification, or interaction, these formats elevate how brands speak to their audience.

Rich Media Is the Future of Performance Advertising

Rich media is no longer optional. It is the future of how brands connect, educate, and convert in a fast-moving digital world. With the right creativity and technology, even complex stories can become simple, interactive, and effective.

As businesses aim to scale intelligently, rich media brings unmatched value. It adds depth, gathers insights, and delivers performance. For B2B brands, the ability to educate and engage in one seamless experience is key.

Adomantra, an ISO 9002:2015 certified digital media company has enabled top brands to build data-driven, high-performing campaigns using intelligent creative formats. Our team can help you achieve the same results with a clear strategy and full-scale execution.

Looking to create rich media campaigns that drive results? Let us help you build what works now and what scales next.

Frequently Asked Questions About Rich Media Ad

Q1. What makes rich media ad examples more effective than standard display ads?
A1. Rich media ads allow users to interact directly with content. They use video, motion, and dynamic elements to boost attention and engagement, often leading to higher CTRs and lower bounce rates compared to static ads.

Q2. How can B2B brands benefit from using rich media ad examples in 2025?
A2. B2B brands can deliver immersive product demos, personalized experiences, or explainer videos through rich media. This leads to more informed buyers, shorter sales cycles, and stronger brand recall.

Q3. Are engaging video ads better suited for certain platforms or industries?
A3. Engaging video ads perform well across platforms like LinkedIn, YouTube, and programmatic networks. Industries with complex offerings like SaaS, healthcare, or finance can simplify messaging using interactive videos.

Q4. What trends are driving the evolution of rich media ad examples in 2025?
A4. AI-powered personalization, real-time creative optimization, and mobile-first formats are key trends. These help advertisers deliver experiences that are not only visual but also contextually relevant and high performing.