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Exchange4Media | 14-08-2025
No more templates India’s creator economy adjusts to YouTube’s new normal
YouTube is riding high on its Q2 2025 earnings. Advertising revenue alone touched $9.8 billion this quarter, up 13% from last year, and Shorts is finally pulling its weight after a sluggish monetisation start. Alphabet’s overall earnings surged past $96 billion, with Google Services (where YouTube lives) registering double-digit growth. But if you zoom in on the other side of this shiny coin, the platform’s creator economy, especially in India, is showing early signs of churn just weeks after YouTube rolled out its updated monetisation policies on July 15.
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Campaign India | 18-12-2025
India’s digital ecosystem needs an overhaul
The Indian government recently notified the Digital Personal Data Protection (DPDP) Rules 2025, which now officially brings the DPDP Act 2023 into power. These rules provide a detailed framework for data protection, including requirements for consent, data breach reporting, and data principal rights. It also establishes the digital Data Protection Board of India. These rules represent a high-water mark in India's AI and digital economy. For the first time, we will have a regulatory framework that recognises the transformative power of artificial intelligence while centring user rights and trust. This will act as a catalyst to build a more responsible and future-ready AI economy.
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Medianews4u | 03-09-2025
We go beyond metrics to understand the person behind the screen: Dr. Vikas Katoch, Adomantra Digital India
Adomantra is a digital performance marketing company delivering data-driven advertising solutions for brands across the globe. With a mission to empower businesses through strategic digital transformation, Adomantra blends creativity with technology to drive measurable impact. They have been dedicated to building brands that stand out in the cluttered marketplace. With a relentless focus on innovation, they strive to stay ahead of the curve, embracing cutting-edge technologies and trends to deliver results for clients.
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Sugermint | 17-10-2025
Inside Adomantra: A Conversation with Founder and CEO Dr. Vikas Katoch
In this exclusive interview, Dr. Vikas Katoch, Founder and CEO of Adomantra Digital India, delves into his journey of building an award-winning digital advertising powerhouse. With innovation and creativity at its core, Adomantra has redefined brand storytelling and continues to set new benchmarks in the ever-evolving world of digital marketing. What inspired you to establish Adomantra Digital India, and how did your entrepreneurial journey begin? Dr Vikas Katoch: Adomantra Digital India was born out of an effortless observation that brands were finding it tough to cope with the changing dynamics of digital storytelling.
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Economic Times | 11-06-2025
Adomantra digital india appoints pooja sondhi as chief human resources officer
Adomantra Digital India has appointed Pooja Sondhi as its Chief Human Resources Officer. Sondhi comes with almost 20 years of experience in the HR space. Prior to joining Adomantra Digital India, she worked with Dainik Jagran, JCDecaux, vCommission Media, and Aargus Global Logistics. Sondhi’s leadership will play a significant role in driving the company’s people agenda, building a high-performance culture and reinforcing its organisational foundation as the company continues its rapid growth journey, according to a statement.
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Business Standard | 28-11-2017
Mass personalisation key to gain wallet share in online video advertising in 2018
With the population of smartphone users in India expected to reach the 530 million mark and internet penetration growing, the year 2018 could witness another major leap in online video advertising. Falling data charges followed by a rise in over-the-top video content players will act as a catalyst. It is expected that the government's push towards a digital and cashless economy will further convince advertisers to shift their business models towards online video. With the rise in OTT videos, content players are encouraged to expand their audience outreach through a mix of both international and regional content. Thus, for any brand trying to carve a niche market for its product and reach optimum visibility, online video advertising is becoming a vital part of its marketing portfolio.
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Financial Express | 11-05-2023
Adomantra Digital ropes in Vikas Pandey as marketing and business head
Adomantra Digital has appointed Vikas Pandey as the marketing and business head. The appointment is in line with the company’s strategic vision to expand business operations and drive growth across the country. Commenting on his appointment, Vikas Pandey, business head, Adomantra Digital India said, “Adomantra has created a niche for itself in the digital advertising industry. I have worked with leading companies in my career and expect to deliver responsibilities with the same passion and innovative strategies.”
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Exchange4Media | 13-09-2017
The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra
The traditional advertising agency, media buyer are fast losing relevance in the evolving world of digital advertising. Today’s digital citizens are consuming news and entertainment content from multiple platforms and are not limited to the traditional media and social media behemoths. Digital advertising is thus having to look beyond partnering the mainstream publishers, the customer is better accessible on multiple other access channels / platforms – a mobile app, in a cab network or the movie hall. Brands too have much more complex needs due evolving consumer and the growing competition for the share of mind and wallet.
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Exchange4Media | 18-09-2017
Mass personalisation will be the key...
The easy availability of internet and the boom in mobile network have led to the significant growth of video content consumption. The arrival of 4G provided the much-needed boom to the industry and in 2016, the online video industry saw a massive growth of 200%. Brands have also realised that consumer attention is leaning towards video content rather than plain text. Vikas Katoch, Founder and CEO of Adomantra, a digital advertising market maker in online video advertising company, spoke to exchange4media about how his company helps brands increase their video-ad visibility and how the industry has evolved over the years with increasing network and data accessibility.
