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AVOD (Ad-Supported Video on Demand)
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Ad Frequency
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Ad Podding
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Audience Segments
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Addressable TV
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Ad Exchange
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Ad Tag
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Ad Fraud
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Attribution Model
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A-B Test
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Above the Fold
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Ad Formats
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Ad Tech
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Adaptive Conversion Optimization (ACO)
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Adaptive Design
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Addressable Advertising
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AI-ML (Artificial Intelligence and Machine Learning)
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Algorithm
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App Advertising
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App-Events SDK
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Ad Arbitrage
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Audience Targeting
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Average Order Value (AOV)
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Brand Safety
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Brand Awareness Marketing
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CTV Impression
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Cross-Device Tracking
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Content Discovery Platform
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CPM (Cost Per Mille)
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CPA (Cost Per Action-Acquisition)
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Contextual Targeting
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CPC (Cost Per Click)
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Customer Acquisition Marketing
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Device Graph
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DSP (Demand-Side Platform)
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Dynamic Creative Optimization (DCO)
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Dynamic Ad Elements
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FAST (Free Ad-Supported Streaming TV)
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First-Party Data
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Frequency Capping
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Geo-Targeting
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Household Targeting
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Header Bidding
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Linear TV
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Lookalike Audiences
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Marketing Attribution
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Marketing Attributes
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Non-Skippable Ads
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OTT (Over-The-Top)
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Programmatic CTV
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PMP (Private Marketplace)
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Programmatic Direct
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Pixel
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RTB (Real-Time Bidding)
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SVOD (Subscription Video on Demand)
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Skippable Ads
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SSP (Supply-Side Platform)
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Second-Party Data
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TV Manufacturer Data
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Third-Party Data
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Target Audience
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VAST (Video Ad Serving Template)
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Viewability
