-
AVOD (Ad-Supported Video on Demand)
-
Ad Frequency
-
Ad Podding
-
Audience Segments
-
Addressable TV
-
Ad Exchange
-
Ad Tag
-
Ad Fraud
-
Attribution Model
-
Brand Safety
-
CTV Impression
-
Cross-Device Tracking
-
Content Discovery Platform
-
CPM (Cost Per Mille)
-
CPA (Cost Per Action-Acquisition)
-
Contextual Targeting
-
CPC (Cost Per Click)
-
Device Graph
-
DSP (Demand-Side Platform)
-
Dynamic Creative Optimization (DCO)
-
FAST (Free Ad-Supported Streaming TV)
-
First-Party Data
-
Frequency Capping
-
Geo-Targeting
-
Household Targeting
-
Header Bidding
-
Linear TV
-
Lookalike Audiences
-
Non-Skippable Ads
-
OTT (Over-The-Top)
-
Programmatic CTV
-
PMP (Private Marketplace)
-
Programmatic Direct
-
Pixel
-
RTB (Real-Time Bidding)
-
SVOD (Subscription Video on Demand)
-
Skippable Ads
-
SSP (Supply-Side Platform)
-
Second-Party Data
-
TV Manufacturer Data
-
Third-Party Data
-
VAST (Video Ad Serving Template)
-
Viewability