AI and ML are technologies that allow computers to learn from data and make smart decisions without being directly programmed. AI focuses on simulating human intelligence, while ML helps systems improve over time by learning from patterns. Together, they power everything from voice assistants to predictive analytics in marketing, making data-driven decisions faster and more accurate.
Frequently Asked Questions
Q1. How is AI/ML used in customer behavior prediction?
A1. AI/ML analyzes past behavior to predict what users are likely to do next, helping brands personalize messages and offers.
Q2. Are AI and ML the same in digital marketing?
A2. No, AI refers to broader intelligence simulation, while ML is a subset that focuses on learning patterns from data to improve decision-making.
Q3. Can AI/ML help reduce ad spending waste?
A3. Yes, it optimizes targeting and bidding in real time, ensuring ads reach high-potential users and reduces costs on uninterested audiences.
Q4. Do I need coding knowledge to use AI/ML in marketing?
A4. Not necessarily. Many platforms offer AI/ML-powered tools with user-friendly dashboards and automated insights for marketers.
