AVOD (Ad-Supported Video on Demand) refers to a content delivery model where users can access streaming videos without paying a subscription fee. However, the catch is that viewers must watch ads during the video content. The revenue generated from these ads helps platforms cover the costs of providing free access. AVOD platforms typically offer a variety of content, and users can enjoy the service without a subscription, but at the cost of commercial interruptions.
Frequently Asked Questions
1. How does AVOD generate revenue?
AVOD platforms earn money by showing ads during shows or movies. Advertisers pay based on impressions or view-throughs.
2. Are AVOD platforms completely free for viewers?
Yes, users can watch content for free but must view ads during playback.
3. What kind of ads appear on AVOD platforms?
Ads can be pre-roll, mid-roll, or post-roll and may be skippable or non-skippable, depending on the platform.
4. How is viewer data used on AVOD platforms?
Data helps deliver relevant ads by analyzing user behavior, preferences, and device usage.
