Brand safety is the practice of ensuring that a brand's advertisements do not appear alongside inappropriate, offensive, or harmful content. This includes content related to hate speech, violence, illegal activities, or adult themes. The goal is to protect a brand's reputation and image from being associated with undesirable environments. Implementing brand safety measures helps maintain consumer trust and avoids negative publicity.
Frequently Asked Questions
Why is brand safety important for advertisers?
It protects your brand's reputation and ensures your ads don't appear in harmful or offensive environments.
What kind of content is considered unsafe for brands? Content related to hate speech, violence, illegal activities, adult themes, and misinformation is typically considered unsafe.
How can advertisers ensure brand safety?
Utilize brand safety tools, blocklists, contextual targeting, and partner with reputable publishers.
Does brand safety restrict advertising reach?
Sometimes, but the trade-off is worth it to protect brand reputation and maintain consumer trust
