CPC refers to the cost an advertiser pays each time a user clicks on their ad. It’s widely used in search, social, and display advertising when driving traffic to a landing page is the goal. CPC pricing helps marketers control budgets more tightly than impression-based models and allows for better performance tracking across funnel stages.
Frequently Asked Questions
What factors influence CPC in B2B campaigns?
Industry competitiveness, keyword selection, and landing page quality score.
How to reduce CPC without losing quality clicks?
Focus on ad relevance, negative keywords, and better audience segmentation.
Does ad copy impact CPC?
Yes, compelling copy improves click-through rates, which can lower CPC over time.
How does platform choice affect CPC?
LinkedIn CPCs are typically higher than Google, but offer more precise targeting.
