CPM is the cost advertisers pay per 1,000 ad impressions, regardless of whether the user clicks or converts. It’s commonly used in awareness campaigns where reach and visibility are the main objectives. CPM is ideal for branding, upper-funnel strategies, and buying impressions at scale through programmatic platforms. The cost varies by audience, placement, and demand.
Frequently Asked Questions
What’s a typical CPM range in B2B advertising?
It varies by channel, but premium placements can range from $20–$50.
Why choose CPM over CPC for brand campaigns?
CPM ensures impressions, making it better for awareness and message recall.
Can high CPM still yield good ROI?
Yes, especially when targeting niche, high-value B2B audiences.
How does seasonality affect CPM?
Costs rise during high-demand quarters like Q4 due to competitive ad inventory.
