A CTV impression is counted when an ad appears on a connected TV (CTV) screen. CTV means a TV connected to the internet, like a smart TV or streaming device. Impressions track how often an ad is shown to viewers. It helps advertisers measure reach. One impression equals one ad view. CTV impressions are key in digital ad reporting for streaming platforms like Roku, Fire TV, or Apple TV.
Frequently Asked Questions
1. What does CTV stand for?
CTV stands for Connected TV. It refers to any TV that connects to the internet to stream content, like smart TVs or devices such as Roku.
2. What is OTT and CTV?
OTT means Over-the-Top and delivers content via the internet. CTV is the device, like a smart TV, used to watch OTT content.
3. How are CTV impressions tracked?
CTV impressions are tracked using ad servers and tracking pixels. These tools count how many times an ad loads and appears on the screen.
