Frequency capping limits the number of times an individual user sees a particular advertisement within a specific timeframe. For example, a cap of "3 impressions per 24 hours" prevents overexposure. This practice helps prevent ad fatigue, which can lead to negative user experiences and reduced ad effectiveness. By managing ad frequency, advertisers can maximize reach without annoying potential customers, improving overall campaign performance and brand perception.
Frequently Asked Questions
What is the main goal of frequency capping?
To prevent ad fatigue and overexposure, improving user experience and ad effectiveness.
How does ad fatigue impact campaigns?
It can lead to users ignoring or becoming annoyed by ads, reducing click-through rates and brand perception.
What are common frequency cap settings?
It varies, but often involves limiting impressions per day, week, or campaign duration.
Does frequency capping reduce campaign reach?
It might slightly reduce impressions for some users, but it optimizes overall reach by preventing wasted, repetitive views
