Geo-targeting delivers advertisements to users based on their geographic location. This can range from country, state, city, zip code, or even a specific radius around a point of interest. Location data is typically derived from IP addresses, GPS, or Wi-Fi signals. Geo-targeting allows businesses to tailor their campaigns to specific local audiences, making ads more relevant and effective for brick-and-mortar stores or regional promotions.
Frequently Asked Questions
How does geo-targeting identify user locations?
It uses IP addresses, GPS data, Wi-Fi, and mobile network information.
What are common uses for geo-targeting?
Promoting local businesses, events, or products within specific regions, or adapting messaging based on location.
Can geo-targeting be very precise?
Yes, it can target down to specific streets, neighborhoods, or a custom radius.
Is geo-targeting compliant with privacy regulations?
Generally yes, as long as appropriate consent and data handling practices are followed.
