OTT refers to the delivery of content like movies, TV shows, and videos directly to viewers over the internet, bypassing traditional cable or satellite TV services. Popular OTT services include platforms like Netflix, Hulu, and YouTube. These platforms allow users to stream content on-demand, often for a subscription fee or ad-supported, without needing a cable or satellite TV subscription.
Frequently Asked Questions
1. How is OTT different from traditional cable TV?
OTT delivers content via the internet, not through cable or satellite. Viewers can watch on-demand using apps or smart devices.
2. Do OTT platforms support ad targeting?
Yes. Many OTT services offer targeted ads using viewer data like location, device type, or viewing habits.
3. Can OTT content be watched offline?
Some platforms allow downloads for offline viewing, depending on the app and content rights.
4. What devices are commonly used for OTT viewing?
Smart TVs, smartphones, tablets, laptops, and streaming sticks like Roku or Fire TV are popular OTT devices.
