In marketing, an audience is a group of individuals who share specific traits or behaviors, such as demographics, interests, or purchase intent. These groups are targeted with ads that align with their preferences, helping brands connect with the right people. Audiences can be broad or highly segmented, depending on campaign goals.
Frequently Asked Questions
Q1. How specific should a target audience be?
A1. It should be narrow enough to personalize messaging but broad enough to scale campaigns effectively.
Q2. Can B2B and B2C target audiences overlap?
A2. Yes, especially when professionals make personal and business purchases across the same categories.
Q3. How do I refine a poorly performing audience?
A3. Analyze engagement metrics and use A/B testing to segment by behavior, interest, or geography.
Q4. Do lookalike audiences count as target audiences?
A4. Yes, they’re modeled after your core audience and often perform well in top-of-funnel campaigns.
