Viewability measures whether an ad actually had the opportunity to be seen by a user. For display ads, at least 50% of the ad's pixels must be on screen for at least one continuous second. For video ads, 50% of the pixels must be in view for at least two continuous seconds. It's crucial for advertisers to ensure their ads are actually visible to maximize impact and avoid wasted spend. High viewability improves campaign effectiveness.
Frequently Asked Questions
Why is viewability important for advertisers?
It ensures your ad spend isn't wasted on unseen impressions, improving campaign efficiency and ROI.
What's the difference between display and video ad viewability standards?
Display requires 50% of pixels for 1 second, while video requires 50% for 2 continuous seconds.
How can I improve my ad viewability?
Focus on ad placement, page load speed, and using reliable viewability measurement tools.
Does viewability guarantee ad effectiveness?
No, it's a foundational metric. While crucial, it doesn't guarantee engagement or conversion, but it's a prerequisite
