Mass personalisation will be the key

Mass personalisation will be the key...

The easy availability of internet and the boom in mobile network have led to the significant growth of video content consumption. The arrival of 4G provided the much-needed boom to the industry and in 2016, the online video industry saw a massive growth of 200%. Brands have also realised that consumer attention is leaning towards video content rather than plain text. Vikas Katoch, Founder and CEO of Adomantra, a digital advertising market maker in online video advertising company, spoke to exchange4media about how his company helps brands increase their video-ad visibility and how the industry has evolved over the years with increasing network and data accessibility.

Read Full Article