No more templates India’s creator economy adjusts to YouTube’s new normal
YouTube is riding high on its Q2 2025 earnings. Advertising revenue alone touched $9.8 billion this quarter, up 13% from last year, and Shorts is finally pulling its weight after a sluggish monetisation start. Alphabet’s overall earnings surged past $96 billion, with Google Services (where YouTube lives) registering double-digit growth. But if you zoom in on the other side of this shiny coin, the platform’s creator economy, especially in India, is showing early signs of churn just weeks after YouTube rolled out its updated monetisation policies on July 15.
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