How Video Advertising Boosts Brand Awareness Across Digital Channels

Think about the last time something online caught your eye, surely the chances are, it was a video.

For B2B marketers, the challenge is no longer about just reaching people. It is about grabbing attention, building trust, and staying memorable. That is where video advertising for brand awareness comes in. Across digital channels like YouTube, LinkedIn, programmatic ads, OTT platforms, and even email, video content consistently outperforms other formats.

The reason is simple as the video is visual, emotional, and easy to understand. And when done right, it tells your brand’s story in a way static content never could.

1. Video Creates Higher Engagement Than Any Other Format

Digital users scroll fast. But video makes them pause.

According to HubSpot, 91% of marketers now use video as a primary marketing tool. Why? Because it works. A video ad is 1,200% more likely to be shared than a text-and-image post. This alone can multiply your brand's reach with no extra cost.

Videos also lead to stronger brand recall. Viewers retain 95% of a message when it is delivered through video compared to just 10% with text.

Whether on YouTube, LinkedIn, or Instagram, videos spark curiosity and build emotional connections that help your brand stand out in crowded feeds.

2. Digital Channels Multiply Your Video’s Impact

One of the biggest strengths of video advertising for brand awareness is its multi-channel reach. You’re not limited to just one platform. You can meet your audience wherever they are online, and reinforce your message across every touchpoint.

Here’s how video performs across top digital platforms:

YouTube

As the second-largest search engine, YouTube is perfect for how-to videos, product explainers, and thought leadership content. It is especially effective for brand discovery and driving traffic to landing pages.

Here’s an example:

Ideal for B2B outreach. Sponsored video posts boost engagement and brand authority among decision-makers. LinkedIn video campaigns can lead to a 30% higher view-through rate compared to other formats, according to LinkedIn Marketing Solutions.

Here’s an example:

Instagram and Facebook

Best for visual storytelling and short-form content. Reels, Stories, and in-feed videos quickly build familiarity and keep your brand visible throughout the day.

OTT and CTV (Over-the-Top and Connected TV)

These platforms reach premium, high-attention audiences. Think Amazon Prime Video, Hulu, or Netflix. A 15–30 second ad shown during streaming can increase brand recall by over 60%.

Programmatic Video Advertising

Using automated platforms, your video ads can appear on high-traffic websites and apps in real-time, targeting exact buyer personas. It is scalable and cost-efficient, also ideal for consistent brand exposure.

Email and Website Embeds

Embedding video in email can increase click-through rates by up to 300%. And on landing pages, videos can increase conversions by up to 80%.

3. Video Tells Stories That Make Your Brand Stick

In B2B marketing, attention is just the start. You also need understanding and trust. This is where video shines. It turns product features into benefits and data into stories.

Example: A cloud service provider might use a 60-second animation to show how it reduces downtime and saves costs. That story connects more deeply than a whitepaper ever could.

Great video advertising for brand awareness uses:

Real customer testimonials
Problem-solution structures
Short brand films with a personal tone
Product walkthroughs with clear outcomes

When your audience sees themselves in the story, your brand becomes more relatable, and more memorable.

4. Video Boosts Organic Reach and SEO Performance

Video is not just good for paid ads, it also boosts organic search visibility.

Web pages with video are 53 times more likely to appear on the first page of Google. Videos improve site dwell time, reduce bounce rates, and increase engagement, all positive signals for search engines.

Add video to:

Blog posts
Landing pages
Product pages
Homepages

This strategy improves both user experience and search rankings, making video a powerful dual-purpose tool for long-term brand growth.

5. Video Metrics Help You Measure and Improve Brand Reach

Unlike traditional media, digital video campaigns come with deep performance data. You can track:

View-through rates
Completion rates
Watch time
Ad recall
Engagement rates

These insights help you understand what works, what doesn’t, and how to optimize creative or targeting.

About 87% of marketers say video gives them a positive ROI, compared to just 33?ecadeago. That means video is not just a branding tool, it’s a results-driven strategy.

Conclusion

Video advertising for brand awareness is not just about views. It is about visibility, emotional connection, and long-term brand value. It helps your message travel across digital channels, and stay there.

Adomantra has spent years helping B2B brands harness the power of video across platforms like LinkedIn, YouTube, OTT, and programmatic. With the right strategy, your brand can achieve lasting recognition and measurable growth too.

Let’s turn your brand message into a story that sticks. TALK TO US NOW about launching high-impact video campaigns today.

Frequently Asked Questions

Q1. How does advertising increase brand awareness?
A1. Advertising increases brand awareness by repeatedly showing your brand to the target audience. It helps people recognize your brand name, logo, or message. The more they see it, the more likely they are to remember it. Over time, this builds trust and makes your brand familiar.

Q2. What is the main advantage of using video content in digital marketing?
A2. The main advantage is that video grabs attention fast and delivers the message clearly. People understand and remember videos better than text or images. Videos also build trust, show emotions, and explain complex ideas easily, which makes them powerful for marketing.

Q3. How does digital marketing enhance brand awareness?
A3. Digital marketing improves brand awareness by promoting your brand across websites, search engines, social media, email, and more. It helps you reach the right people, track results, and show your message often. This increases your brand’s visibility and recall.

Q4. How do advertisements help in creating awareness?
A4. Advertisements help by informing people about your brand, product, or service. They tell your story, highlight your strengths, and create interest. Well-placed ads make people remember your brand when they are ready to buy or learn more.

Q5. Which platform is best for running video ads to increase brand awareness?
A5. YouTube, LinkedIn, Instagram, Facebook, and OTT platforms are all great choices.

YouTube offers wide reach and long-form content.
LinkedIn is best for B2B targeting.
Instagram and Facebook are good for short, engaging videos.
OTT platforms reach focused, high-quality audiences.

The best platform depends on your audience and marketing goals.