Let Adomantra’s Proven Frameworks Drive Rapid Growth for EdTech Brands

In the competitive world of EdTech, scaling quickly is essential. At Adomantra, we’ve worked with EdTech brands like BST Competitive Classes and Legalite Academy to help them scale rapidly. Through our proven frameworks, we’ve helped these brands overcome market challenges and achieve remarkable growth. Let’s dive into how we applied our strategies to achieve success for these brands.
 

The Challenge: Struggling to Scale in a Competitive EdTech Market

Both BST and Legalite faced similar hurdles in their journey to success. Despite offering high-quality education and having a solid foundation, they struggled to stand out in a crowded EdTech market. Reaching their ideal target audience and generating scalable growth were significant challenges.

For BST, the focus was on attracting students preparing for competitive exams like UGC NET, SSC, NDA, and more. Legalite Academy, on the other hand, aimed to assist law aspirants with comprehensive exam training. Both needed a tailored strategy that would not only drive traffic but also convert those leads into loyal customers quickly.

The Solution: Adomantra’s Proven Frameworks for Rapid Growth

We didn’t provide a one-size-fits-all solution. We designed custom strategies specifically for each brand, using our EdTech growth strategies and education marketing expertise to address their unique needs.

1. Data-Driven Strategies for EdTech Growth

The first step was gathering data. We conducted thorough market research to understand their audiences—students looking to crack competitive exams and law aspirants. With this data, we could segment their audience effectively and develop marketing campaigns that spoke directly to them.

For BST, we identified the pain points of students preparing for competitive exams and created messaging that offered practical solutions. Similarly, for Legalite, we focused on creating content that resonated with law aspirants seeking guidance and exam strategies.

By using data-driven insights, we ensured our campaigns were targeted, focused, and relevant. This approach led to a notable increase in website traffic and user engagement in just a few weeks.

2. Optimising Digital Marketing Campaigns

Next, we applied our EdTech digital marketing solutions to optimise campaigns across channels. For BST, we focused on SEO, SEM, and social media ads to increase visibility for their courses. With Legalite, we used similar strategies to build their online presence among law aspirants.

We crafted content that highlighted each brand's unique selling points, such as BST Competitive Classes' expert faculty and custom exam preparation methods. Similarly, Legalite Academy gained traction through content that demonstrated their focused, meticulous approach to training law aspirants.

By tailoring campaigns and utilising the right digital marketing tools, both brands saw improved lead generation, higher conversions, and more effective engagement.

3. Streamlining Processes for Scalability

Scaling requires efficiency. By streamlining marketing processes and automating repetitive tasks, we helped both the brands achieve more with less effort.

Through A/B testing, we improved targeting, messaging, and creatives. This led to an increase in return on investment (ROI) and reduced cost-per-acquisition (CPA). Both brands were able to scale quickly without needing to drastically increase their marketing budgets.

4. Content-Driven Education Marketing

Content marketing was key to building trust and credibility. We crafted high-quality content for both brands, ensuring it resonated with their specific audiences. For BST, we created blog posts, study tips, and exam success stories, while Legalite benefited from webinars, expert articles, and detailed exam preparation guides.

This strategy helped position both brands as thought leaders in the EdTech space. It also led to higher retention rates, as students and law aspirants continued to engage with valuable content that directly addressed their needs.

5. Results: Rapid Scaling and Increased Visibility

The results were nothing short of impressive. Within a few months, BST saw a 50% increase in qualified leads, while Legalite experienced a 40% boost in website traffic and a 30% increase in enrolments.

BST improved its conversion rates by 35%, and Legalite Academy saw a significant rise in organic traffic, thanks to our SEO and content strategies. Both brands were able to scale their operations and expand their customer bases without a massive increase in marketing costs.
 

Conclusion: A Proven Framework for EdTech Growth

At Adomantra, our proven frameworks and EdTech marketing expertise helped both the brands scale quickly and efficiently. By using data-driven insights, optimising digital marketing campaigns, and focusing on scalable processes, we delivered measurable results in a short period.

If you're an EdTech brand looking to scale fast, Adomantra’s EdTech growth strategies and digital marketing solutions can help you achieve your goals. Reach out today, and let’s build a custom strategy tailored to your brand’s success!