If you worry about the low conversion rate of your website, you have come to the right place. First of all, you need not worry as even the famous sites struggle to reach the average conversion rate of 2 %. The conversion rate formula of 2% is only 2 out of 100 visitors to your site become your customer or perform any of your call to action. Visitors take only a few seconds to stay on the site and, once convinced, wait longer to have more conversions. So conversion optimization is the major contributor for any business to sustain and succeed.
Hence, check out the importance of conversion rate optimization and five simple tips to increase your website's conversion rate and develop your business to new heights
In this digital business world, conversion rates are as low as 0.1 to 0.2 percent, crucial for measuring growth. Hence, it is critical to increase conversion rate optimization as it is the foundation for higher sales volume and thus higher revenue and profits. Also, knowing the conversion rate will help in determining the success of marketing campaigns and their ROI.
Having known the importance of lead conversionthat could make or break a business, it is time for you to know five simple tips to increase the conversion rate for your websites that include.
The first tip is to remove the barriers that could prevent the visitors from converting. For example, if the site has too many places to look for, visitors have analysis paralysis, which is getting confused about making a decision. Hence, they leave the site without converting, such as buying the products, filling the form, booking a demo, clicking CTA, signing a letter, etc. Hence it is essential to have the site with minimal barriers not to get the visitor confused but go right to the place for getting converted to do any of the actions mentioned above to be a prosperous consumer or purchase to become a trusted customer.
If the first tip is to remove the barriers, the second is to have a goal for the site as it will automatically do it. There should be a need for the business goal, which is the primary action that the visitor needs to take on the site. Having a plan makes it easy to evaluate the site to know how effective it is in achieving it. Not having an incredible goal will make it impossible to measure the conversion rate and improve the site with better marketing and seo practices. The goal in the site should not be about only knowing the products but with a call to action like "buy," "sign-up," "fill the form," "click, "etc.
Most sites have lower conversion rates because of their poor web design and UX or user experience. Hence, it becomes essential to analyze the audience interaction in the site to know the more potent and weaker points. For example, knowing how long the visitors stay on a particular place or page will determine its positivity, and skipping the ones within seconds will show the negativity. Hence, improving the positive pages, correcting the hostile areas, and having seamless and easy UX will help improve the conversion rate.
Use many pop-up styles that could attract the visitors to click or press for converting to customers. While they navigate the page with easy UX, only the right pop-up for the call to action will instantly attract them to click or press it. It should be so that the visitors have no problems finding them as even searching for them may make them leave the site without converting. Call to action like "Get it now," and others should be prominently placed with attractive colors different from the other site content to convert visitors to customers.
With over half the population having mobile phones, it is essential to make the site mobile-friendly to improve the conversion rates. Also, it is essential to make it with responsive design, larger fonts, and thumb-friendly for increasing the conversion rate.
The above tips will confidently help to improve your conversion rate optimization for developing your business.