Top Digital Ad Formats Every Brand Should Consider in 2025

Digital advertising is moving fast. In 2025 your brand needs more than just ads. It needs formats that convert scrolls into actions. Today users want relevance, speed and connection. That is why the right digital ad formats matter more than ever.

This is especially true for B2B brands that aim to stay visible in a competitive space. Choosing the right ad format is the difference between getting ignored and getting results.

At Adomantra we have worked with global and regional brands across industries. We know which ad formats work best and how they support long term business goals. In this article we break down the top digital ad formats that can drive performance in 2025 and beyond.

Summary Points

Shoppable ads are ideal for driving conversions directly within the platform.
Interactive video ads increase engagement and time spent with your brand.
Programmatic display offers precise targeting and real-time optimization.
Native ads offer seamless experiences and higher purchase intent.
Connected TV ads help tap into premium streaming audiences.

Shoppable Ads Drive Instant Conversions

Shoppable ads allow users to make purchases directly from the ad space. These ads are now common on platforms like Instagram, and YouTube. The experience is smooth and leads to faster buying decisions.

Why it matters
According to Salesforce social commerce is expected to generate over 2 point 9 trillion dollars in sales by 2026. That is a major shift in buyer behavior.

Best suited for
Retail ecommerce beauty electronics and D2C brands. Even B2B brands can explore shoppable features for booking demos or registering for events.

Tips to win
Use clean visuals, clear CTAs and short videos that show product benefits. Keep the journey short and the checkout seamless.

Interactive Video Ads Improve Engagement

Interactive video ads invite users to click, swipe , explore or answer a question inside the video. These actions make the content more memorable and impactful.

What the numbers say
Interactive video ads increase time spent with a message by 47 percent compared to non-interactive ads.

Great for
Tech education finance and SaaS businesses looking to showcase features or walkthroughs. It is also effective for new product introductions.

How to use it
Allow users to choose what they want to see next. Add interactive hotspots or surveys to keep them engaged longer.

Programmatic Display Ads Offer Smart Targeting

Programmatic display ads use automation and AI to serve the right ad to the right person at the right time. This format reduces waste and improves targeting.

Why B2B marketers prefer it
Programmatic ad spending is expected to cross 200 billion dollars globally by 2026. Programmatic helps brands target users based on intent behavior and business profile.

Best for
Running account based marketing campaigns targeting decision makers or retargeting past visitors with new offers.

Actionable tip
Use your first party data to personalize the ad content. Test different creatives and placements regularly to improve ROI.

Native Ads Build Trust

Native ads blend into the surrounding content on websites or platforms. Because they do not disrupt the user experience they often get more attention and higher engagement.

Performance insight
Outbrain states that users view native ads 53 percent more often than display ads. They also drive an 18 percent increase in purchase intent.

Best for
Content led campaigns like whitepapers webinars and industry research. Native ads are perfect for B2B lead generation funnels.

Success tip
Match the tone style and format of the content where the ad is placed. Focus on solving a problem rather than selling a product.

Connected TV Ads Reach Streaming Audiences

Connected TV ads appear on smart TVs and streaming platforms like Roku Hulu and Amazon Fire. They are usually non skippable and have higher completion rates.

Market shift
Kantar’s Media Compass report shows a major shift to digital, with 35 million new connected TV viewers added in early 2025.

Ideal for
High ticket B2B brands looking to boost brand awareness and credibility through premium ad placements.

To maximize impact
Tell a strong brand story in the first few seconds. Use demographic and geographic targeting to reach the right audience.

Why Choosing the Right Digital Ad Format Matters

Selecting the correct digital ad format is not about trends. It is about knowing your audience and matching their behavior. The format you choose affects how users perceive your brand and how likely they are to take action.

Ask these questions before you launch a campaign

Who is my audience and where do they spend time
What is the goal of this campaign
Is this format measurable and scalable
Does it support my brand values and message

The answers will guide your format strategy and improve results.

Work With Experts to Get the Best Results

Even the best ad format will not perform if it is poorly executed. That is where expert guidance becomes essential. From creative development to targeting and tracking every part matters.

Adomantra has helped brands across industries design campaigns that deliver results. We use data driven strategies to select formats that align with your business goals and customer journey.

Conclusion

Digital ad formats are evolving with user expectations. In 2025 brands must choose formats that deliver engagement value and outcomes. Whether it is shoppable ads for conversions native ads for trust or programmatic for targeting the options are powerful when used right.

If you want to get better ROI from your digital campaigns we can help you choose and execute the right formats for your brand.

Frequently Asked Questions

Q1. What are digital ad formats?
A. Digital ad formats refer to the different types of ads that brands can use online. These include video ads, native ads, display ads, connected TV ads, and more. Each format serves a different purpose depending on the campaign goal and platform.

Q2. Which digital ad format is best for B2B brands?
A. For B2B brands, native ads, programmatic display ads, and interactive video ads often work best. These formats support lead generation, brand awareness, and deeper engagement with decision-makers.

Q3. How do I choose the right ad format for my business?
A. Start by identifying your campaign goal. If you want conversions, use shoppable or display ads. For awareness, go with CTV or native formats. Match the format with your audience's behavior and the platforms they use.

Q4. Are interactive video ads worth the investment?
A. Interactive video ads drive higher engagement, longer view times, and better brand recall. They work well for product demos, educational content, and storytelling campaigns.