What Is CTV Advertising and How Is It Revolutionizing Marketing?

Let’s face it—if you’re not already running ads on Connected TV (CTV), you’re playing catch-up. What was once considered an experimental space is now the front row of high-impact, high-return digital marketing. CTV advertising has exploded into one of the fastest-growing, data-rich channels for app marketers looking to scale smartly—and the numbers back it up.

CTV combines the power of storytelling that made traditional TV so effective with the laser-focused targeting, interactivity, and real-time analytics of digital. We’re talking about fullscreen, unskippable ad experiences delivered right into people’s living rooms—on smart TVs, streaming boxes like Roku and Fire TV, or even gaming consoles. That’s prime ad real estate. And here’s the kicker: viewers are more likely to finish CTV ads compared to mobile or desktop, with completion rates hovering above 95% on average.

And the audience? Massive and growing. Over 87% of U.S. households now have at least one CTV device. Globally, markets like India, Indonesia, and Brazil are seeing rapid smart TV adoption thanks to affordable streaming options and growing broadband access. Cord-cutting isn’t a trend anymore—it’s the norm, especially for Gen Z and millennials who binge-watch everything from live sports to YouTube on connected screens.

But don’t mistake opportunity for simplicity. CTV is evolving fast—and with that comes complexity. You need to choose the right CTV platforms, track performance in a click-less world, calculate ROAS across devices, spot invalid traffic, and build audience segments that actually convert. Without a plan, it’s easy to burn a budget without moving the needle.

That’s why we’ve built this guide—not just as an overview, but as a hands-on, ready-to-deploy CTV playbook tailored for app marketers and performance teams. Whether you’re launching your first test or optimizing for scale, we’ll help you navigate the tech, metrics, platforms, creative formats, and growth hacks that separate guesswork from real results.

And let’s not forget measurement—CTV is often seen as a black box, but it doesn’t have to be. With the right partner like Adomantra, you can get clarity across every screen and campaign. That means precise attribution, smarter decisions, and measurable ROI—no more flying blind.

If you're serious about growth, this is the channel to watch. And this is the guide to bookmark. Let’s turn that big screen into your best-performing funnel.

 

Table of Contents

• What Is CTV Advertising?
• The Rise of CTV Advertising: A New Era for App Growth
• CTV vs OTT vs Linear TV: Know the Difference
• From Prime-Time to Precision: How TV Advertising Has Evolved
• Why Marketers Are Betting Big on CTV Advertising in 2025
• So, How Does CTV Advertising Actually Work?
• Types of CTV Advertising and Where They Show Up
• CTV Advertising Measurement and Attribution: What Every Marketer Needs to Know
• How to Run Smarter, Safer, and More Measurable CTV Campaigns
• Common Misconceptions About CTV Advertising 
• Why Choose Adomantra for CTV Advertising?
• Frequently Asked Questions About CTV Advertising

 

 

What Is CTV Advertising?

Connected TV (CTV) advertising is the delivery of video ads through internet-connected television screens—whether that’s a smart TV, a gaming console like PlayStation or Xbox, or streaming devices like Roku, Amazon Fire Stick, or Apple TV. These aren’t just modern replacements for cable—they’re transforming the way brands connect with viewers in the comfort of their homes.

CTV blends the best of both worlds: the full-screen, cinematic experience of traditional TV and the targeting accuracy, tracking, and interactivity of digital advertising. In short, CTV gives brands the power to serve relevant ads to the right viewers at the right time—without wasting budget on uninterested audiences.

What makes CTV advertising stand out is its non-skippable format and high viewer engagement. When a viewer is tuned into their favorite show or streaming live sports, they’re often more focused—and that’s when your ad appears. It’s immersive, it’s direct, and it happens on the biggest screen in the house.

Globally, adoption is exploding—especially in mobile-first regions like Southeast Asia, India, and Latin America, where smart TVs are quickly becoming the go-to entertainment hub. According to eMarketer, CTV ad spending is set to surpass $45 billion globally by 2026, proving that advertisers are all in on this high-impact format.

What’s more, CTV isn’t just about reach—it’s about precision. Unlike linear TV, where the same ad plays for everyone during a time slot, CTV uses audience data, behavior, and interests to serve personalized video ads. You can target users based on demographics, location, viewing habits, household income, and even past online behavior. This level of targeting means less waste and more conversions.

And because it’s digital, every impression is trackable. Brands can measure view-through rates, completion rates, engagement, and even cross-device activity. This gives marketers better insights and real ROI—something traditional TV could never deliver.

In short, CTV advertising takes the storytelling power of television and supercharges it with the precision and performance of digital. It’s not just a trend—it’s a game-changing strategy for marketers ready to dominate the biggest screen in the room.

 

 

The Rise of CTV Advertising: A New Era for App Growth

What used to be a branding-focused space for traditional advertisers has transformed into a powerful channel that’s reshaping growth strategies for app marketers. The surge in CTV advertising in 2025 is not a passing trend. It’s driven by a perfect combination of evolving viewer behaviors, innovations in ad technology, and a strong demand for measurable, privacy-conscious advertising solutions.

1. Cord-Cutting Becomes the Norm

Cord-cutting has been widely discussed for years, but in 2025, it’s become a mainstream phenomenon. In the U.S., less than half of households still subscribe to cable or satellite TV. Similarly, in urban India, nearly 40% of households rely exclusively on smart TVs or streaming devices, abandoning traditional set-top boxes. This shift isn’t about saving money; it’s about convenience and control. As viewers move away from legacy TV, advertising budgets are following suit.

2. CTV Combines Reach with Precision

The old dilemma between TV’s broad reach and digital’s precise targeting no longer applies. CTV advertising delivers the best of both worlds: the impactful, immersive nature of TV combined with the sophisticated targeting capabilities of programmatic advertising. Advertisers can serve different creative ads to households based on demographics, location, time, device, and viewer behavior — and track every interaction.

CTV campaigns extend beyond impressions or completed views. Thanks to deterministic attribution, device linking, and SDK integrations on compatible platforms, marketers can track actions from installs through to in-app purchases. Whether promoting a gaming app, fintech service, or DTC brand, CTV fuels the entire marketing funnel, not just awareness.

3. Privacy-First Advertising in a Cookie-Less World

With the phase-out of third-party cookies and Apple’s App Tracking Transparency (ATT) policies limiting data access, advertisers must rethink acquisition strategies. Many web and mobile channels have lost targeting precision or scale.

CTV advertising sidesteps these issues. It operates on a household-level model that is less dependent on individual device IDs, providing a more privacy-resilient framework for targeting and measurement. Platforms now rely on probabilistic or contextual data to link CTV ad exposure with mobile installs and subsequent user actions. While CTV measurement is still advancing, it offers a future-proof approach that many web and mobile channels currently lack.

4. Expanding CTV Inventory and Programmatic Opportunities

A common misconception is that CTV inventory is limited to premium, exclusive publishers like YouTube or Hulu. That’s no longer the case. By 2025, over 70% of CTV inventory will be accessible through programmatic exchanges, including major platforms like The Roku Channel, Samsung TV+, Voot, and Zee5.

This broad access allows app marketers to scale campaigns without being tied to expensive managed service agreements or upfront costs. With increasingly sophisticated DSPs and SSPs tailored for CTV, including custom creative formats and attribution tools, entering the CTV advertising space has never been easier. 

 

 

CTV vs OTT vs Linear TV: Know the Difference

Before diving into CTV advertising, it’s crucial to understand one key point — CTV, OTT, and Linear TV are distinct concepts. For app marketers, knowing the difference is the foundation of any effective campaign strategy.

Connected TV (CTV) refers to the actual hardware devices that connect your television to the internet, allowing users to stream content on a big screen. This includes smart TVs with built-in apps like Netflix or Jiostar, streaming devices such as Amazon Fire Stick, Apple TV, and Roku, and even gaming consoles like PlayStation or Xbox. Essentially, CTV is your living room TV, now connected and addressable, giving advertisers the ability to target viewers directly.

Over-The-Top (OTT), on the other hand, describes the method of delivering video content over the internet, bypassing traditional cable or satellite providers. OTT content is what you watch on platforms like Disney+, JioCinema, or MX Player. Importantly, OTT content is device-agnostic — it can be streamed on CTVs, but also on smartphones, tablets, or laptops. So while all CTV content is OTT, not all OTT content plays on CTV devices.

Linear TV is the traditional TV model — where programming is delivered on a fixed schedule through cable, satellite, or antennas. Here, viewers tune in at set times and have no choice over what plays when. Though still common in rural areas and among older audiences, linear TV is quickly losing ground in urban and mobile-first markets. Unlike OTT and CTV, linear TV lacks precise targeting and real-time campaign measurement, limiting its appeal to advertisers today.

For advertisers, especially those promoting apps, understanding these differences matters. Each platform offers distinct ad formats, targeting capabilities, and ways to measure success. A mobile install campaign on an ad-supported OTT app on a phone is fundamentally different from a programmatic CTV ad shown on a family’s smart TV.

From a media-buying perspective, CTV stands out because its ads appear on the large TV screen — an environment with fewer distractions and higher viewer attention. Viewers spend more time engaging with CTV than linear TV, and marketers can deliver personalised, data-driven messages, replacing generic 30-second linear TV spots with more relevant ads.

 

From Prime-Time to Precision- How TV Advertising Has Evolved

Traditionally, TV advertising revolved around securing prime-time slots — the coveted evening hours when the largest audiences tuned in. Advertisers would place their bets on reaching broad demographics, hoping for the best results with limited targeting options. Success was measured by reach and frequency, but the approach was largely one-size-fits-all, with little control over who actually saw the ads.

Today, that model has dramatically shifted. Streaming platforms like Hulu, Disney+, Netflix, and Amazon Prime Video now dominate the entertainment landscape, giving viewers the power to watch content on their own terms — anytime, anywhere, and on any device. This transformation has disrupted the traditional TV advertising world, pushing brands to rethink how they engage with their audiences.

Connected TV (CTV) and OTT platforms enable highly targeted advertising that reaches viewers based on their preferences, behaviors, and demographics. Instead of broad, generic campaigns, advertisers can now deliver personalized and relevant ads, increasing engagement and return on investment.

The numbers highlight this shift: global CTV ad spending is forecasted to rise significantly, with digital video advertising — largely driven by CTV and streaming services — expected to grow by 13% in 2025. This surge reflects marketers’ growing confidence in the precision and effectiveness of these platforms.

For brands, this new reality means one clear imperative: adapt or risk falling behind. To stay competitive, advertisers must embrace data-driven strategies, leverage programmatic buying, and focus on delivering messages that resonate with today’s empowered, choice-driven audiences. The era of hoping for broad reach during prime-time is over. Precision targeting in a fragmented, on-demand world is now the key to success.

 

Why Marketers Are Betting Big on CTV Advertising in 2025

CTV advertising is stealing the spotlight this year — and for good reason. As traditional TV fades and viewers flock to connected devices, CTV has become the go-to channel for app marketers who want high impact and real results. It’s not just about brand awareness anymore — it’s about driving performance like never before. Here’s why CTV deserves a prime spot in your media mix.

1. Precision Targeting Like Never Before

With CTV, you’re not just throwing ads at a crowd. Using first- and third-party data, you can laser-focus on audiences that mirror your best users. Want to reach mobile gamers who downloaded multiple apps last week? Or cord-cutters binge-watching finance shows? CTV lets you slice and dice by age, gender, interests, device type, and more — so every impression counts toward conversions, not wasted spend.

2. Premium Placement on Big Screens

Your ads appear on smart TVs and streaming devices — where viewers are locked in and focused. Unlike fleeting mobile banners or skippable social videos, CTV ads take over the entire screen, unskippable and impossible to ignore. The result? 2.5x higher completion rates than typical digital ads. Your trailers, demos, and teasers get the attention they deserve.

3. Cookie-Free, Hyper-Granular Targeting

Forget third-party cookies. CTV relies on robust, privacy-friendly data like IP addresses, household demographics, and streaming behavior. This means you can target by location, interests, income, and even household makeup. Your message hits your ideal audience — in their own living rooms.

4. Performance-Driven Formats That Work

CTV isn’t just for top-of-funnel buzz anymore. Shoppable ads, QR code CTAs, and seamless mobile attribution mean you can drive installs and conversions directly from the big screen.  

5. Sky-High Completion and Viewability

CTV ads boast over 90% completion and 95% viewability rates, according to eMarketer. Unlike skippable YouTube ads or ignored banners, CTV ads are part of the viewing experience — viewers are engaged, focused, and ready for your message. This opens the door for rich, immersive creatives that build emotional connections and boost engagement.

6. Cross-Device Retargeting That Tracks Your Audience

A user watches your CTV ad on their Roku, then downloads your app on their phone hours later. Unlike traditional TV ads that lose this connection, CTV keeps the thread alive. By leveraging device graphs and data integrations, you can track impressions, link them across multiple devices, and accurately attribute installs or purchases—providing clear insights that help optimize your budget smarter.

7. The Perfect Partner for Your Mobile UA Strategy

Most app marketers still pour their budgets into Meta, Google, and mobile DSPs — and that’s smart. But CTV adds a powerful storytelling layer that makes those mobile ads work harder:

• Brand Lift: Build familiarity before users even tap install, boosting mobile CTRs.
   
• Reactivation: Target households of lapsed users to win them back.
   
• Retention: Keep your app top of mind post-install with tutorials and tips on CTV.
   
• Seasonal Campaigns: Drive bursts of engagement with timed CTV pushes around launches, events, and promotions.
   

CTV advertising isn’t just another channel — it’s the secret weapon that can elevate your entire marketing game.
 

So, How Does CTV Advertising Actually Work?

• Unmatched Precision- Target audiences based on age, interests, location, or even household income.
• Cost-Efficiency- Skip blanket campaigns—every dollar goes to relevant impressions.
• High Engagement Rates- With 93?completion rates, your message won’t get ignored.
• Cross-Screen Capability- Reach viewers across devices for a cohesive brand experience.
• Detailed Analytics- Get insights into ad performance, like view duration and conversions.
• Interactive Features- Enable actions like scanning QR codes or visiting a website directly from the ad.
• Ad-Free Premium Options- Advertisers can benefit from platforms where ads are seen as part of premium content.
   

Common Misconceptions About CTV Advertising

Still hesitant about CTV? Let’s bust a few myths-

• Myth- CTV advertising is expensive.
  Fact- With advanced targeting, CTV reduces waste, making it more cost-effective than traditional TV.
• Myth- CTV is only for big brands.
  Fact- Small businesses can use CTV’s granular targeting to compete effectively on smaller budgets.
• Myth- It’s hard to measure results.
  Fact- CTV provides real-time analytics for detailed campaign insights.
   

Why Choose Adomantra for CTV Advertising?

Connected TV (CTV) advertising is shaking up how marketers reach audiences on the biggest screen in the house. If you’re used to mobile or web campaigns, jumping into CTV might seem tricky—but it’s easier than you think. If you’re familiar with user acquisition or programmatic ads, you’re already halfway there.

Let’s break down the magic behind CTV advertising, step-by-step:

1. Viewers Tune In via Smart TVs or Streaming Devices
It all starts with the viewer. Whether it’s a smart TV (Samsung, LG), a streaming stick (Roku, Fire TV, Apple TV), a gaming console (PlayStation, Xbox), or an OTT app (Hulu, Peacock, YouTube TV), they’re watching content through connected devices. These platforms are part of the Connected TV ecosystem.

What sets them apart? They stream over the internet—not cable or satellite. This connection creates rich data signals like IP address, location, viewing time, and sometimes household demographics—all while keeping privacy intact. These signals fuel precise targeting and attribution.

2. Marketers Define Their Ideal Audience
Unlike traditional TV ads that buy slots during shows, CTV lets you target audiences directly. You can slice and dice by:

• Demographics (age, gender, income)
• Location (city, geo-fencing)
• Viewing habits (sports fans, binge-watchers)
• Interests and behaviors (parents, gamers, fitness buffs)
• Device type (smart TVs vs streaming sticks)
• First-party data (your app or website users)
• Cross-device behavior (mobile visitors now watching TV)
   

For example, a mental wellness app could target 18–35 year-olds who stream meditation content late at night on Roku or Apple TV. This targeting happens through demand-side platforms (DSPs), using a blend of your data and third-party insights.  

3. Real-Time Bidding Powers Programmatic Buying
Next comes media buying—programmatic style, via real-time bidding (RTB). Here’s the flow:

• Upload your 15–30 second video ads
   
• Set your budget, bid price, target locations, frequency caps, and campaign dates
   
• Launch your campaign on a DSP connected to supply-side platforms (SSPs) listing available ad slots
   

Your ad enters a lightning-fast auction for the perfect viewer at the perfect moment. Win the bid? Your ad plays—before, during, or after their content. This dynamic system means no upfront bulk buys—you pay only for the right impressions.

4. Ads Fit Seamlessly Into the Viewing Experience
CTV ads are smooth, full-screen, and high-res (think HD or 4K). Common formats include:

• Pre-roll (before content)
• Mid-roll (during natural breaks)
• Post-roll (after the show)
• Pause ads (when viewers hit pause)
• Overlay ads (QR codes or prompts over content)
• Interactive ads (CTAs, QR codes, shoppable options)
   

Plus, CTV ads aren’t skippable. This leads to stunning completion rates—often over 95%—way higher than mobile or desktop video ads. You get to tell your story without distractions, then retarget the same viewers on their phones or laptops for a consistent message.

5. Measuring Success with Cross-Device Attribution
CTV isn’t just about eyeballs—it’s about results. Advanced tracking connects a TV ad impression to actions like website visits, app installs, sign-ups, and purchases.

Here’s how:
Your viewer watches your ad on their smart TV. Their IP address links to other household devices on the same Wi-Fi. If they take action on their phone or tablet within a set window (say, 7 days), that counts as a conversion. Attribution relies on privacy-safe, household-level data with time stamped exposures—no cookies needed.

6. Real-Time Optimization Keeps Campaigns Sharp
Launching your CTV campaign isn’t the end—it’s just the beginning. You can:

• A/B test creatives
• Shift budget toward top-performing audiences
• Adjust frequency caps to avoid viewer fatigue
• Swap out underperforming ads instantly
• Experiment with different times and device types
   

This ongoing fine-tuning boosts your results on the fly, not just after the campaign wraps.

 

Types of CTV Advertising and Where They Show Up

As the big screen in your living room evolves, so do the ways advertisers reach you. CTV advertising is opening doors to dynamic, data-driven ad formats placed exactly where audiences hang out—often right in the middle of their binge sessions.

If you want to make the most of this powerful channel, knowing the types of CTV ads and how they fit into the viewing experience is key. Let’s break them down:

Pre-Roll Ads
Pre-rolls are short, punchy video ads that play before your chosen content starts. Usually 15 to 30 seconds long and non-skippable, they grab viewers right after they hit “play”—when attention is highest. Perfect for powerful brand messages, especially when paired with smart targeting. You’ll spot these on platforms like Hulu, Peacock, and YouTube TV, mostly on ad-supported or freemium OTT services.

Mid-Roll Ads
Think of mid-rolls as traditional commercial breaks—but way smarter. These ads appear during longer videos when viewers are fully engaged, making drop-offs less likely. Their high completion rates make them ideal for storytelling or longer creative content. You’ll find mid-rolls in movies, episodes, and live streams on Tubi, Roku Channel, and Pluto TV—usually in content over 20 minutes.

Post-Roll Ads
Post-rolls play once the show’s over—usually short and sweet, aiming to seal the deal. Great for retargeting, promos, and CTAs like app installs or website visits. But beware: not everyone sticks around to watch these. They’re less common but strategically used on niche streaming apps or brand-owned channels.

Pause Ads
Pause ads pop up when viewers hit pause—think of them as high-visibility, non-intrusive billboards. They catch attention when viewers might glance away, making great use of that screen space. Becoming popular on Hulu, Roku, and Fire TV, pause ads tap into natural user behavior without interrupting the experience.

Overlay Ads
Overlay ads float over the video—semi-transparent and often at the screen’s bottom or side as clickable cards. They deliver messages without breaking the flow, perfect for quick reminders, flash sales, or soft CTAs like “Click here to learn more.” You’ll find overlays during live sports or events on platforms like Roku and YouTube TV.

Home Screen and Menu Ads 

These banner or tile ads greet viewers right on the smart TV or streaming device home screen, before content even starts. Ideal for app launches, premium show promos, or cross-device targeting—think of them as giant digital billboards welcoming viewers every time they switch on their TV. Roku, Amazon Fire TV, and Samsung Smart TVs are top players here.

Interactive CTV Ads
Interactive ads invite viewers to engage—scan QR codes, click remotes, answer questions, or even play mini-games. They turn passive watching into active brand experiences, delivering measurable engagement. Perfect for eCommerce, app downloads, and market research, these appear on platforms like Roku, Vizio, and Fire TV, especially in entertainment and sports apps.

Shoppable TV Ads
Shoppable ads take interactivity further by letting users buy right from the screen—via QR codes or clickable options. They create a seamless journey from discovery to purchase, perfect for retail, D2C campaigns, and flash sales. Look for them on platforms that blend CTV with mobile, like Hulu, Amazon Fire TV, and Samsung Ads.

The magic of CTV isn’t just in what your ad says—it’s where and how it shows up. Whether it’s a pre-roll setting the mood, an overlay whispering during the action, or a pause ad grabbing attention mid-snack, each format plays a unique role.

Planning your next CTV campaign? Don’t just think about your message—think about where you want it to land!

 

CTV Advertising Measurement and Attribution: What Every Marketer Needs to Know

CTV advertising is a powerhouse for brand impact—but measuring its success can be tricky. It lives at the crossroads of classic TV awareness and digital precision. Attribution? Totally possible, but it takes savvy. If you want real results—app installs, subscriptions, in-app revenue—you can’t just hope your budget’s working hard enough. Let’s break down how CTV measurement works, where it trips up, and how to stay ahead.

 

Why Traditional Attribution Struggles with CTV

CTV isn’t a smartphone. It’s a shared, passive screen in the living room, making tracking more complex. Here’s why the usual attribution methods fall short:

• It’s a household device, not personal
  Smart TVs are shared by families, so even with IP matching, pinpointing the exact viewer is tough.
   
• Conversions happen off the TV
  Ads aren’t clickable. Someone might see your CTV ad, then grab their phone to buy or download later.
   
• No device IDs or cookies
  CTV lacks reliable user-level trackers like IDFA or cookies, making precise tracking a challenge.
   
• Walled gardens limit data
  Platforms like Roku, Samsung, and Amazon guard their ad data tightly, restricting advertiser access to performance insights.

 

How to Run Smarter, Safer, and More Measurable CTV Campaigns

CTV is here to stay—and it’s a goldmine for brands that measure right. Whether you’re new or scaling up, here’s how to win:

Rethink Success Beyond Old TV Metrics
Forget Gross Rating Points (GRPs). CTV offers rich audience data that demands smarter, behavioral attribution. The right Mobile Measurement Partner (MMP) can deliver clean, deduped insights that tell your campaign’s true story.

Smart Ways to Track Your Campaign

• Post-view website visits: See who lands on your site after viewing your CTV ad.
   
• Brand awareness & lift: Use surveys to measure how your campaign boosts recognition.
   
• Purchase attribution: Track online purchases linked to your CTV ads.
   
• App installs & in-app actions: Measure downloads and revenue-driving events influenced by your ads.
   
• Offline-to-online tracking: Connect CTV exposure to last-second measurable conversions.
   
• Footfall attribution: Know if viewers visit your physical locations after exposure.
   

Know Your Audience—Then Get Even Smarter

The beauty of CTV is precise targeting and scale. Don’t settle for broad strokes. Nail your ideal customer, then build lookalikes to expand reach. Here’s how:

• Leverage First-Party Data: Use your CRM or app data to build core segments.
   
• Find Lookalikes: Use high-value segments to identify similar viewers across platforms.
   
• Add Third-Party Data: Narrow targeting by age, income, region, viewing habits, purchase behavior, and lifestyle.
   

Precision targeting = more relevant ads = better results. And remember, how and where you deliver your message is just as key as who you target.

Track What Counts and Keep Tweaking

CTV looks like traditional TV but runs fully digital—and that means you can track and optimize in real time. Don’t “set and forget.” Here’s your measurement toolbox:

• Impressions, Reach & Frequency: Know how often and where your ads show up to avoid burnout.
   
• Cost Metrics (CPM & CPCV): Understand cost per 1,000 views and per completed view to spot wasted spend.
   
• Conversion Rate & ROAS: Connect installs, subscriptions, or purchases back to your campaign for real ROI.
   

Iteration is your secret weapon. Test creatives, tweak messages, shift platforms, refine segments—each move sharpens your edge.

 

Stay Ahead of CTV Ad Fraud

With CTV’s rapid growth comes fraud risks. Here’s what to watch out for:

1. Device Spoofing: Bots pretending to be real smart TVs inflate fake impressions.
    
2. Multiple Device Spoofing: Fraudsters mimic many fake devices to boost false views.
    
3. SDK Spoofing: Malicious code fakes installs, app openings, or purchases—without real users.
    

Protect your spend by working with partners who detect and block fraud early. Don’t let scammers steal your campaign’s thunder.
 

Common Misconceptions About CTV Advertising

Still hesitant about CTV? Let’s bust a few myths-

• Myth- CTV advertising is expensive.
  Fact- With advanced targeting, CTV reduces waste, making it more cost-effective than traditional TV.
• Myth- CTV is only for big brands.
  Fact- Small businesses can use CTV’s granular targeting to compete effectively on smaller budgets.
• Myth- It’s hard to measure results.
  Fact- CTV provides real-time analytics for detailed campaign insights.
   

Why Choose Adomantra for CTV Advertising?

At Adomantra, we’ve been at the forefront of digital innovation since 2012. With our CTV advertising solutions, we go beyond ordinary campaigns to deliver extraordinary results.

Here’s what we offer-

• Bold Creativity- Campaigns designed to captivate.
• Cutting-Edge Tech- Seamless execution and measurable impact.
• Personalized Strategies- Tailored approaches to match your brand’s goals.

When you choose us, you’re not just picking an agency—you’re partnering with industry leaders who bring bold ideas to life.

 

The Future of Marketing Is Here—Are You Ready?

CTV advertising isn’t just a trend; it’s the future of marketing innovation. With its precision targeting, measurable results, and high engagement, it’s reshaping how brands interact with audiences.

Still unsure where to begin? Adomantra is here to guide you every step of the way, ensuring that your brand not only keeps up with the times but leads the charge.

Let’s create campaigns that captivate, engage, and deliver results—together.

 

Frequently Asked Questions About CTV Advertising

Q1. What is CTV advertising, and how is it different from traditional TV ads?
CTV ads appear on smart TVs through streaming apps like Hulu or Roku. Unlike regular TV ads, CTV ads target specific people based on their interests. They’re more personal and easier to track.

Q2. Is CTV advertising only for big brands, or can small businesses use it too?
CTV ads work for any business. They’re affordable and help you reach the right audience. Small businesses can use Adomantra to create effective, targeted ads.

Q3. How can I track the success of a CTV ad campaign?
CTV gives clear data like how many people saw your ad, clicked on it, or made a purchase. At Adomantra, we can use this info to improve your campaign.

Q4. Who can I target with CTV ads?
You can target people by age, location, interests, and even what they’ve bought before. CTV helps make sure your ads reach the right people.

Q5. Do CTV ads interrupt the viewing experience?
No, CTV ads appear during natural breaks in shows. They’re designed to be smooth and engaging, so viewers stay interested