Programmatic CTV (Connected TV) automates the buying and selling of ads on internet-connected TVs. It uses real-time bidding (RTB) and audience targeting to serve video ads through platforms like Hulu, Roku, or Amazon Fire TV. Brands benefit from precise targeting, improved ROI, and data-driven insights. Unlike traditional TV ads, programmatic CTV ensures ads reach specific viewers based on behavior, demographics, or location.
Frequently Asked Questions
How does Programmatic CTV improve campaign efficiency?
It automates the media buying process, reducing manual tasks and allowing precise targeting with real-time performance metrics.
Can Programmatic CTV support frequency capping?
Yes, it allows advertisers to limit how often a viewer sees an ad, reducing ad fatigue and improving user experience.
What data sources fuel CTV audience targeting?
Data includes device IDs, IP addresses, behavioral patterns, and third-party audience segments for refined targeting.
Is inventory on streaming apps fully accessible via programmatic?
Not always. Some platforms offer direct deals or private marketplaces, while others are available via open exchanges.
What’s More?
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