Ad podding is when multiple video ads play back-to-back during one ad break. It’s common on streaming platforms and connected TV (CTV). Ads in a pod can be grouped by type, brand, or order. This setup helps reduce repeat ads and improves the viewing experience. It also lets advertisers choose top or mid positions. Ad podding is useful for delivering multiple ads in one smooth stream.
Frequently Asked Questions
1. Why do streaming services use ad podding?
It helps show more ads in one break, reduces viewer disruption, and allows better control over ad order and frequency.
2. What is the benefit of ad podding for advertisers?
Advertisers can pick their ad’s spot in the pod (first, middle, last) and avoid competing brands showing in the same pod.
3. How is ad podding different from single ad placement?
Single ads appear alone, while ad pods contain a group of ads. Pods help fit more ads into fewer breaks, improving efficiency.
What’s More?
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