Addressable TV allows advertisers to show different ads to different households watching the same show. It uses data to target based on demographics, interests, or location. Unlike linear TV, it personalizes ad delivery. It works on smart TVs, set-top boxes, and some streaming platforms. Addressable TV helps reduce waste and improve ad relevance.
Frequently Asked Questions
1. How is addressable TV different from programmatic CTV?
Addressable TV targets at the household level via set-top boxes. Programmatic CTV uses automated bidding across digital platforms.
2. Can addressable TV be used for local advertising?
Yes. Brands can run hyper-local campaigns by targeting specific zip codes or cities with tailored messages.
3. What platforms support addressable TV?
Cable providers, satellite TV, and some smart TVs enable addressable TV through data partnerships and targeting tech.
4. Does addressable TV offer real-time analytics?
It provides near real-time reports on impressions and household reach, improving performance tracking and optimization.
What’s More?
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