Audience segments are groups of users divided by shared traits like age, interests, income, or viewing behavior. Advertisers use them to target specific users with relevant messages. Segments can be broad or highly specific. They're built from first-party data, third-party data, or real-time behavior. Effective segmentation helps improve ROI and ad relevance.
Frequently Asked Questions
1. How are audience segments created in CTV advertising?
They’re built using data from devices, apps, or user profiles—like viewing history, location, or household demographics.
2. What's the difference between behavioral and demographic segments?
Behavioral segments focus on actions like app usage or browsing. Demographic ones rely on age, gender, income, and location.
3. How do dynamic audience segments work?
They update in real time based on user behavior, helping marketers adjust targeting as interests change.
4. Why do marketers use lookalike audience segments?
They help reach new users similar to existing customers, expanding reach without losing targeting accuracy.
What’s More?
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