Contextual targeting places advertisements on web pages or apps based on the content of that specific page, rather than user data. For instance, a sports apparel ad might appear on a sports news website. This method leverages keywords, categories, and natural language processing to match ads with relevant content. It's a privacy-friendly approach that aims to reach users when they are already engaged with related topics, potentially increasing ad relevance and engagement.
Frequently Asked Questions
How does contextual targeting work?
It analyzes page content (keywords, topics) to match ads with relevant themes, without using user data.
What are the benefits of contextual targeting?
It's privacy-friendly, highly relevant, and can lead to higher engagement due to a user's current mindset.
Is contextual targeting effective without user data?
Yes, by aligning ads with relevant content, it can be highly effective in reaching interested audiences.
How is contextual targeting different from behavioral targeting?
Contextual targets based on page content, while behavioral targets based on a user's past online actions
