Linear TV is traditional television where content is broadcast on a set schedule. Viewers watch programs live as they air. It's delivered through cable, satellite, or over-the-air networks. Ads run at fixed times during shows. Linear TV has less targeting but offers mass reach, especially for live events like sports and news.
Frequently Asked Questions
1. How does ad buying work on linear TV?
Advertisers buy spots in advance based on time slots and estimated viewership, not individual user data.
2. Why is linear TV still important for advertisers?
It reaches large audiences quickly, especially during major events like sports or award shows where live viewing matters.
3. Can linear TV ads be targeted by geography?
Yes, to some extent. Advertisers can run region-based campaigns, but the targeting isn’t as precise as digital.
4. How is linear TV measured for ad performance?
Ratings systems like Nielsen estimate how many people watched, based on samples and viewing data.
What’s More?
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