TV manufacturer data comes from smart TV makers like Samsung, LG, and Vizio. It includes details like what people watch, app usage, and device type. Brands use it to improve targeting and measure campaign results. This data is often collected through Automatic Content Recognition (ACR). It helps advertisers understand real TV viewing behavior.
Frequently Asked Questions
1. What role does ACR play in TV manufacturer data?
ACR technology scans on-screen content and sends data back to manufacturers, helping identify what’s being watched in real time.
2. How is TV manufacturer data used in ad targeting?
Advertisers use it to understand audience behavior and deliver precise ads based on actual viewing habits across devices.
3. Can users opt out of sharing TV manufacturer data?
Yes, most smart TVs allow users to disable data sharing in their privacy or settings menu.
4. How does this data differ from set-top box data?
TV manufacturer data covers both live TV and streaming apps, offering a fuller view compared to cable box-only insights.
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